Sun Valley - Alpine Sports

List of products by manufacturer Sun Valley

IN THE BEGINNING...

Marseille, 1983. Driven by their passion for mogul skiing, Edouard Terzibachian and his brother Gilles created the Sun Valley brand. The first models they produced were of course ski suits, designed with the fundamentals of the brand in mind: a passion for the mountains, a desire for freedom and harmony with the environment. The first suits were manufactured in the two brothers' garage... 


Les début de Sun Valley


IN THE BEGINNING...


Marseille, 1983. Driven by their passion for mogul skiing, Edouard Terzibachian and his brother Gilles created the Sun Valley brand. The first models they produced were of course ski suits, designed with the fundamentals of the brand in mind: a passion for the mountains, a desire for freedom and harmony with the environment. The first suits were manufactured in the two brothers' garage... 






THE BEACHWEAR PERIOD


Sun Valley later marketed its first "Beach" collection, which was very favourably welcomed. Developing with the "fun" movement and carried by the wave of strong values, such as travel, freedom and the discovery of new people and places, the brand imposed itself as one of the main actors of the French market.


Sun Valley et le Beachwear




BACK TO ITS ROOTS


During the 2000s, Sun Valley returned to skiwear. On the strength of its experience and its legitimacy in skiing, the brand took the market by surprise with its Free Ride collection. 


Later, the ski Team was created, notably with Sebastien Michaud, the pioneer of Freeriding. The brand's slogan, "Riding People", drew a parallel between riders and their ascension in the media and Sun Valley gave them a privileged status.






THE 2010S


In 2010, the brand repositioned itself around travel and Freeride skiing and began to use the slogan "Created for Freedom". This gives greater emphasis to Sun Valley's core values, where discovery and preserved nature combine with the passion of skiing.


Retour aux sources pour Sun Valley


Sun Valley has exported its philosophy over the years and is now present in 18 countries and distributes in Asia and Canada.


Sun Valley 2010



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